Nike Creative Director Martin Lotti discusses the technological advancements in the new Brazil World Cup 2014 home shirt, including considered design, the Nike Pro Combat Baselayer system and the graphic on the neck – a collaboration with Brazilian designer Bruno Big.
Nike’s new Tiempo series are among the lightest boots ever made. The range was recently launched at the Rose Bowl stadium in Pasadena, venue of the 1994 World Cup final.
Brazilian outfit Palmeiras recently released a centenary third kit paying homage to the Seleção national shirt. Many believe the Adidas design was a statement of what the German sportswear giant could have produced for next year’s World Cup hosts.