Stand Up for the #COYBIG
It’s become the source of breaking transfer news, while players can’t help getting themselves into trouble on it but social media has added an extra dimension to how we watch football. Paul Moriarty, Head of Insight at News Access Media Intelligence, Ireland’s media intelligence agency, tells the YBIG Football Show how Twitter reacted to Martin O’Neill’s first two games, and discusses the rise of the popular supporters’ hashtag #COYBIG.
