Adidas have created an ad for their ‘Shiny New Boots’ featuring Luis Suarez, Gareth Bale, Karim Benzema and James Rodríguez. The ad called ‘There Will be Haters’ targets internet Trolls.
Barcelona defender Dani Alves Responds to Racism in Spain, fellow footballers take to Instagram to show support.
The World Cup kicks off in less than two months, at which point the eyes of the world will be on the action in Brazil. Right now there are a handful of heavy favourites to hoist the trophy-Brazil, Argentina, Germany, and the defending champions Spain-followed by a large pack of major underdogs of varying intrigue. While it seems inevitable that one of those favoured teams will win the tournament (since 1970 only those four countries, France, and Italy have won the competition), less certain is the identity of the Golden Boot winner.
Adidas have launched the ‘Unlock The Game’ campaign featuring stars such as Liverpool’s Luis Suarez, Arsenal’s Lukas Podolski, Everton’s Leighton Baines and Manchester City’s David Silva. The advert features the players interacting with animated sketches in an innovative teaser video.