This week Adidas launched their online archive. The interactive website features over 800 items and over 70 exhibitions, with more to be added. The memorabillia tells the history of football in an amazing way.
With a guided tour of his own personal items, Zinedane Zidane chronicles his own career through his boots, and compares the advancements in technology from his first to last worn pair. The legendary frenchman also tells the story of the Hungarian and German football boots from the 1954 World Cup Final where the superior Adidas boots worn by the German side gave them the advantage to win the trophy.
The site is an exhaustive history lesson in the technological advancements of the equipment worn by footballers but also an incredibly interesting look into the past for many other sports including tennis, athletics, rugby and also the link between the brand with the three stripes and Hip Hop and even skateboarding.
Including the stories behind the products, prototypes, retro commercials, amazing catalogues from the 60’s, 70’s and 80’s and documentaries explaining the technology and the histories, you can spend hours discovering the history of the sportswear giant.