Nike Genealogy of Innovation

Golden Wolf the animation studio based in London’s Shoreditch bring Nike’s Genealogy of Innovation campaign to life. The I Love Dust sister company have produced spectacular visuals to tell the story of the company’s design technology over the last four decades.

The film tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras! 7 Films, 43 years of history and over 200 shoes, all in under 2 minutes.



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