Puma Gaffer Typeface

borussia-dortmund

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With Borussia Dortmund facing Bayern Munich in the Champions League final on Saturday night in Wembley, we look at the Puma Gaffer Typeface which adorns the backs of Die Schwarzgelben (Black and Yellow) club’s shirts.

The gaffer typeface was created by London design and advertising agency GBH in collaboration with type studio Dalton Maag. It has been used by Puma on their shirts since the African Cup Of Nations in 2011 and will be used until it is replaced for the World Cup in Brazil in 2014.

Inspired by the use of gaffer tape in grass roots football to tie up goal posts and keep shin guards in place and mocked up with over 150 rolls of tape the typeface was then made into a digital font.

The unique design stands out, especially when compared to the staid English Premier League standardised typeface for names and numbering.

Borussia Dortmund Puma Gaffer Typeface

It also comes in lower case, 3D and speed versions. The 3d version was designed specifically for Italy. The speed typeface is used only for African teams and the power version is for European teams. The bespoke Italian version is to homour the four times World Champions and represents the classical, stone carved history of Italy.

Borussia Dortmund Puma Gaffer Typeface

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