Win the Ultimate Fan’s Experience with Heineken’s Road to the Final


With Barcelona, Bayern Munich, Real Madrid, and Borussia Dortmund battling it out to reach the UEFA Champions League decider, Heineken has unveiled the latest instalment of its ‘Road to the Final’ campaign with the launch of a brand new TV ad. To celebrate, Heineken is offering one lucky Irish fan and three friends an opportunity to get a seat at this season’s competition finale in London.

This incredible VIP experience at the UEFA Champions League final is available to anyone who purchases a promotional pack of Heineken (8pk 500ml cans, 12pk 330ml bottles and 20pk 330ml bottles). For a chance to win, fans must buy a pack of Heineken, go online, enter a code and allow their imagination to run wild by describing their dream UEFA Champions League at home experience. In this instance, imagination always wins.

The new TV ad features one lucky fan, who receives a ticket to the UEFA Champions League final.  The only problem is that he is on the other side of the world and faces a race against the clock to get to the match. Through a combination of resourcefulness, imagination and inventiveness he manages to overcome every obstacle put in his way – to be rewarded with the ultimate football experience – a pitch side seat at Wembley, arriving just before kick-off.

You and three of your friends could be there too.

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