Adidas launched the 'It's Blue, What Else Matters?' campaign to build hype surrounding the release of the 2013/14 season Chelsea kit.

Adidas launched the ‘It’s Blue, What Else Matters?’ campaign to build hype surrounding the release of the 2013/14 season Chelsea kit.

With teaser imagery and videos released over the course of the last week or so, the huge advertising campaign behind the launch of the London club’s shirt for next season has produced some amazing imagery and the campaign shows how much the marketing behind football has evolved in the internet age.

It's Blue. What Else Matters?
Its Blue, What Else Matters?
‘It’s Blue, What Else Matters?’
It's Blue. What Else Matters?It's Blue. What Else Matters?

Watch the behind the scenes making of the amazing ad.