Zlatan Ibrahimovic is noted in Sweden for not singing the words to the national anthem. In an epic new ad by Volvo, also starring his family, the footballing icon rewrites the lyrics.
Ibrahimovic is pictured hunting, swimming, performing martial arts, and driving in stunning snow-covered Swedish landscape as he recites new words to the national song “Du Gamla, Du Fria”.
The larger-than-life personality is well known in Sweden for not singing the national anthem before international matches. The English language website The Local quotes Ibrahimovic, in typical Zlatan fashion, as saying:
“It has just never clicked with me to sing these words. This new anthem is just what we need. The old one was long and boring.”
In an extract from an interview with di.se, Ibrahimovic added: “This is as Sweden looks like in 2014. I don’t speak perfect Swedish, but that’s the way it is. A mix everywhere. I can be Swedish all the same. We are all different yet similar.”
“My father is from Bosnia and Muslim. Mum is from Croatia and Catholic. But I was born in Sweden and am a Swedish citizen. You can’t change that. That’s the situation, accept it.”
The soundtrack is a reworked version of the Swedish national anthem and was composed with Max Martin, a well-known music producer in Sweden. The ad also features Zlatan’s wife Helena and sons Maximilian and Vincent.
The national team captain, who missed out on reaching Brazil after a play-off loss to Portugal, described the advert as his World Cup; “It has become a tribute to Sweden as one does not need to be ashamed of . I think many will be … teary-eyed.”