Nike / Side x Side

From the world renowned Wieden + Kennedy agency comes a behind the scenes look at the Nike Merurial Vapor IX advert.

Shot in Madrid with phantom cameras utilizing 2 sets for the surreal “diorama” field: both were the same size, but one was flat and the other was pitched 20º to put all the action on a decline. The entire stage was bluescreen.

In the film, players, props and debris are sucked into the speed vortex created by Ronaldo. Shot as elements: confetti, smoke, water, glass and other debris with wind on it to be composited with athletes later. Stunt men and fence pieces were flying through the air practically with rigs. The platform was astroturf which The Mission enhanced and extended, then added the earthy cross-section. Additional confetti and smoke was created in CG. The glitchy perimeter board was fabricated in Flame.

Facebook comments:

Leave a Reply