As the countdown to the World Cup continues, Nike have released the new USA away kit, worn for the first time in last week’s friendly against Mexico. The launch campaign features NFL’s Ndamukong Suh, sprinter Allyson Felix and director Spike Lee.
Drawing on the patriotic red, white, and blue colour scheme, inside the back of the neck is a pennant tab featuring thirteen red and white stripes to represent the original thirteen colonies that declared independence and formed the first states.
“The USA has a profound and passionate pride in their nation,” said Martin Lotti, Global Creative Director for Nike Soccer. “We wanted to create a design that reflects this in a daring and colorful fashion to give them an even more imposing appearance on the pitch.”
A unique and specially designed name and number font is modern, angular, and directly influenced by U.S. sport teams. Each number on the back of the jersey also includes a small U.S. Soccer crest at the bottom.
Nike’s advertising campaign was fronted by high-profile American fans including NFL’s Andrew Luck and Ndamukong Suh, skateboarders Eric Koston and Sean Malto, track and field gold medalist Allyson Felix, former U.S. international Alexi Lalas, musicians HAIM, Brooklyn filmmaker Spike Lee.