Crest Love: #2 – Melbourne Heart

Melbourne Heart

Managed by ex Coventry and Portsmouth striker John Aloisi, Melbourne Heart were formed in Australia’s A League in 2009, after a public vote to choose the clubs name. They are the city rivals of Melbourne Victory who formed in 2004 after a revamp of the league, which works on a franchise basis similar to America’s MLS. Both clubs share The Melbourne Rectangular Stadium which also houses a rugby league team.

The crest and identity was designed by Melbourne based brand design consultancy Elmwood.


Melbourne Heart

Melbourne Heart

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