The Adidas Messi mirosar10 boot is inspired by the great man’s journey from his childhood in Rosario in Argentina to the dizzy heights of his Barcelona career. Adidas have released a boot with a story and advertising campaign fit for a king, telling the story of a legend that honours the La Liga and the Champions League record goal scorer in unique style.
The Orange colour is a tribute to Messi’s first team, Grandoli FC who he played for from the age of five. The turquoise represents Amanacer, Grandoli’s fierce rivals and the opponents for the young Messi’s first 11 a-side game in which he scored four goals. A printed map of Messi’s childhood home town is printed on the insoles of the boots, along with the Batallón football pitch that he used to play on with his friends. The zig-zag pattern stitching design represents the Barcelona star’s remarkable speed and change of direction.
According to the specs, a high speed stud alignment maximises acceleration and quick pinpoint changes of direction. The SprintFrame chassis on the heel helps to keep the boot lightweight while maintaining the stability at speed.
A specially designed website tells his story with stunning illustrations in a graphic novel style.