Nike have enlisted French Graffiti artist and typographer Alexis Taieb for the "Provoque le Destin" campaign.
Nike have enlisted French Graffiti artist and typographer Alexis Taieb for the “Provoque le Destin” campaign. The Graphic designer who has an amazing typographic style has created a unique hand written typeface for the France World Cup 2014 kit launch. He has previously worked with the company on an Air Jordan campaign.
