Nike have unveiled the new England home and away kits for the World Cup this summer. According to the manufacturer, the designs focus on English football history and culture, and carry the best in performance innovation.
“Designing the kits for the country that invented the game was a real honor for our design team,” said Martin Lotti, Nike Football Global Creative Director. “We wanted to pay homage to key moments in England’s proud footballing history.”
In the home kit; “Two references really stood out during the design process for the home kit – that stunning all-white kit England wore in Mexico in 1970 and the idea of the armour of English Knights,” said Lotti.
The 1970 inspiration can be seen in the full kit. The new shorts are classic white with a satin white tape along each side to create the same distinctive shine as the shoulders of the shirt.
The three lions crest has a metallic weave to create a shimmering effect.
The new England away jersey features a bold red tonal pinstripe with a graphic interpretation of St. George’s cross on the front. The cross is an optical illusion and cannot be seen up close, coming into focus only from a distance.
Nike has also collaborated with renowned English typographer Neville Brody to create a new font for the names and numbers on the back of this England jersey.
“The core inspiration was to focus on the intersection between flair and workmanlike reliability. Small touches emphasise the idea of innovation, invention and surprise, built around a more geometric structure. The industrialised suggestion of a stencil was simultaneously based on a pinstripe motif, combining style with no-frills efficiency” said Brody.